But unlike it’s US equivalent, that grew support slowly, establishing an online community before going mainstream, the Labour equivalent feels more like spin – with Prescott appearing on TV and in newspaper interviews sporting 2 blackberries and trumpeting his new found love for Facebook.

Futhermore, any successful online campaign is about communication and inclusion, it’s about connecting with an online community – a fact that is confirmed by an analysis of Obama’s presidential address:

“The most amazing contrast for me was the use of internal language by President Bush, who referred to “me,” “I,” and “my” a total of 44 times compared to President Obama’s use of internal language only 3 times.

In contrast, President Obama used inclusive language such as “our,” “we,” and “us” a total of 142 times compared to President Bush who used inclusive language 64 times”

Source webinknow.com

Looking at John Prescott’s first blog entry, we find 12 uses of internal language,  and only 4 uses of inclusive language. Let’s hope that as the site grows the balance between talking and listening will become a little closer…

ShareThis

ShareThis

The map shows the latest YouTube videos about the Gaza conflict attached to their locations along the Gaza Strip and elsewhere.

ShareThis

A cool little film made to promote and show how you can have some fun with the worlds smallest palm sized projector from Pico called the Optomo plugged it in to a Nokia N96. http://www.optoma.co.uk

ShareThis

Recent findings prove that the internet is twice as powerful as television and eight times more powerful than print in affecting consumer behaviour…

ShareThis

Similarly searches for “web design”  are on an even sharper decline, whilst “photo sharing” and “video sharing” are doing better than ever, and “social networking” you guessed it, is on an even steeper incline.

All this seems to suggest a major shift towards Web 2.0 in the way people are using the internet. Ten years ago if you wanted any kind of online presence you would need a web host and a designer. Now, you have a whole host of options without ever having to worry about web hosting. Want to create a gallery? Flickr. Blog? Wordpress. Post videos? Youtube. Web hosting is there, somewhere underneath it all, but you don’t need to worry about it – just like you don’t have to worry about having electricity.

This doesn’t mean that these services are no longer needed; it merely means that the majority of users don’t need to know about them, just like they don’t need to know about the intricacies of the way their 16 valve car engine burns fuel. On the Internet, however, these large scale changes are happening faster than in other industries; if you’re building an Internet business, you better be willing to adapt fast.

ShareThis

Even more importantly, anyone who already has Flash technology deployed on their web site won’t have to alter it or enter any new data as it will be immediately searchable by search engines.

“SEO Search Engine Optimisation experts already know that optimization for search engines is an ever-changing game. There are no fixed rules that are set in stone, and everything can change on Google’s whim. This change, however, alters one of the fundamental SEO rules – the one that says that text is king. I’m looking forward to reports from various SEO experts who will inevitably track how these changes are affecting real life search results.” Stan Schroeder, Mashable

ShareThis

For all of you without iPhones, you can check out the site at http://friendfeed.com/i.

The FriendFeed iPhone interface looks a lot like the standard FriendFeed interface, but the font sizes, graphics, and forms have been tweaked to make it easier to use on the iPhone.

If you decide you want the standard FriendFeed interface on your iPhone, you can get to it by clicking the “Normal (non-iPhone) interface” link at the bottom of any page. Your preference will be saved, so it’s easy to stick with the old interface if you choose to.

ShareThis

We offer the full web package of: web design, front-end development, back-end development, content management, on-site search engine optimisation and off-site search engine optimisation.

But at Made By Mood creating your website is only the first stage of the project. We offer a complete Web 2.0 online marketing package ensuring your site maximum exposure to your target audience within the online commuity.

Our Web 2.0 package includes:

Dedicated social network profiles including MySpace, Facebook and Bebo – ensuring your brand is represented and marketing with the style and sense of humour that your clients will remember and respond to.

Dynamic client managed web content – using the latest RSS webfeed technology we deliver brand awareness amongst the online blogging community.

We also offer Social Media Optimisation (SMO); a set of methods for generating publicity through social media, online communities and community websites. We’ll build a profile and keeping it active at all the top bookmarking sites, including Del.icio.us, Digg, Netscape, Reddit, and Stumbleupon, as well as incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos, alongside more traditional viral marketing tecxhniques such as animated web banners, Polling and E-Press Releases.

Our web solutions tie together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing.

Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organization with real goals.

Our Internet marketing strategy includes all aspects of online advertising products, services, and websites, including market research, email marketing, and direct sales.

If you like what you see and would like to discuss a potential project then please get in touch here or visit social-networking-north.com

ShareThis