Flash to get SEO Friendly?

The unthinkable would appear to be about to happen this week as  Google, Yahoo and Adobe this week announce that they are collaborating on technology that will enable search engines to crawl Flash – not just static text, but dynamic web content, too.

Even more importantly, anyone who already has Flash technology deployed on their web site won’t have to alter it or enter any new data as it will be immediately searchable by search engines.

“SEO Search Engine Optimisation experts already know that optimization for search engines is an ever-changing game. There are no fixed rules that are set in stone, and everything can change on Google’s whim. This change, however, alters one of the fundamental SEO rules – the one that says that text is king. I’m looking forward to reports from various SEO experts who will inevitably track how these changes are affecting real life search results.” Stan Schroeder, Mashable